SimplyProfound.com is new media developer David Ortinau. I've been developing and designing new media projects and enterprise web applications for over 13 years. During that time, I've worked in advertising, marketing, video production, and software development. Today I function as a freelance developer and strategy consultant.
With a background in communications and professional writing, I realize the goal of any medium is communication on some level, and often by that communication some form of persuasion: believe this, buy this, do this, don't do that. Every project is driven by goal oriented strategy, and technology is chosen with specific purpose to achieve quantifiable results.
This perception of strategic communication is captured in the name of this site, SimplyProfound.com: To make simple things profound, and profound things simple.
My project experience spans such mediums as web, flash games, kiosk, e-campaigns, cd-rom, print, and packaging.